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Mrs Carter

Our Philosophy

Here at Royce we are very proud to be one of a reducing number of home-grown British brands. Our business has moved forward in leaps and bounds since it was founded over 20 years ago yet our ethos remains unchanged – to provide women everywhere with wirefree lingerie that fits and supports perfectly, offers superb comfort and looks fabulous!

We promise to source the best quality fabrics and trims to make sure that your Royce bra is as comfortable and as supportive as possible. When it comes to wirefree, you can trust Royce to create the perfect bra – it's what we do best!

Our Background

Royce Lingerie was established in 1991 by husband and wife team Bob and Jane Fleming at their kitchen table near Banbury, Oxfordshire. Both already had a long history within the lingerie industry and decided the time was right to start their own business.

The focus for Royce has always been non-wired bras with nursing bras being their first venture and the National Childbirth Trust being their first customer. As the benefits of wearing a wirefree bra became more well-known to women demand increased and new customer groups emerged with new needs. Royce recognised these needs and responded with the development of 6 core wirefree ranges.

Today, Jane and Bob remain directors of this family run business and the head offices remain in Banbury. The dedicated Royce design team work closely with wear-testers to ensure each new style is of the highest quality, fits and supports beautifully and meets the specific needs of the customer.

A fantastic customer service team is on the phones Monday-Friday ready to answer your questions or provide help in any way they can and the ladies in the warehouse work very hard to ensure your bras get to you in perfect condition and as quickly as possible.

We create styles in an array of colours, prints, fabrics and sizes, from AAA cup to K cup. So, when it comes to wirefree, whatever your needs, you can trust us to provide the perfect bra!

Our six wirefree ranges...

Fashion Range


Elegance and style


Everyday comfort and style


Caring for youand your baby


Support and care for after breast surgery


Maximum support for the active lifestyle


Starting out in style