Customer Review - Blossom

“"...a great idea and makes for very comfortable wearing"” more

Melanie Sawyer, via Lincoln bra Lady

Our Philosophy

Here at Royce we are very proud to be one of a reducing number of home-grown British brands. Our business has moved forward in leaps and bounds since it was founded over 25 years ago yet our ethos remains unchanged – to provide women everywhere with wirefree lingerie that fits and supports perfectly, offers superb comfort and looks fabulous!

We promise to source the best quality fabrics and trims to make sure that your Royce bra is as comfortable and as supportive as possible. When it comes to wirefree, you can trust Royce to create the perfect bra – it's what we do best!

About Royce


Established in the UK in 1991, Royce Lingerie is the world’s only dedicated wirefree bra specialist.  We only make wirefree bras – for every woman to wear every day; for teens, for larger cup sizes; for women who have undergone mastectomy, and for pregnant women and nursing mothers.


We are passionate about wirefree because we believe only non-wired styles offer the superb comfort, fit and support, as well as the natural good looks that women want – day in, day out.  Creating bras without underwires takes a lot of specialist design skill, because the bra pattern has to deliver all the support, uplift and shaping that is often left to underwires.  Our styles are perfectly engineered to be beautiful to wear, lovely to look at and supremely supportive – but without the sometimes harsh and uncomfortable addition of wires.


Our wirefree pedigree


When husband and wife team Bob and Jane Fleming started Royce Lingerie in Oxfordshire, they both already had a long history within the lingerie industry.  Their initial focus was nursing bras, and their first customer was the National Childbirth Trust. 


Right from the start, they relished the technical demands of getting the patterns just right, sourced only the best quality fabrics and trims and created unique designs to ensure that every Royce bra was as comfortable and as supportive as possible.  As the benefits of wearing a wirefree bra became more widely known, demand increased – and Royce responded by expanding its range to meet the need.


Today, Jane and Bob remain directors of this family-run business, and the head office is still in Banbury, where a dedicated design team works closely with wear-testers to ensure every new style performs perfectly and meets the specific needs of each customer.  Our lingerie is available from hundreds of retail stockists in the UK and worldwide, as well as online.


We offer a huge choice of styles in an array of colours, prints and fabrics, in sizes from AAA cup right up to an L cup.  So when it comes to wirefree, whatever your needs, you can trust us to provide the perfect bra.


Here for you


We have a fantastic customer service team, ready and waiting to take your calls and answer any questions you may have or provide expert help and advice – they’re all passionate about our products.  And our customer promise goes all the way through to the warehouse, where our all-girl team works tirelessly to ensure your bras get to you in perfect condition, both quickly and efficiently.


25 years of wirefree excellence


This year, Royce celebrates its 25th anniversary, and the company ethos is still the same as it has always been.  We believe that once you have experienced the sensational comfort, dreamlike support and fabulously natural look of a Royce wirefree bra, you will never look back – and this year we’re proud to be reaching out to share the word with many more women around the world with lots of gorgeous new styles.


Best of British


Royce is enormously proud to be a British company.  All our products are designed by our dedicated and gifted team here in UK, and we know that our customers – along with discerning people the world over – appreciate the design excellence as well as the quality and craftsmanship that go into creating the ‘Best of British’.

Our six wirefree ranges...

Fashion Range


Elegance and style


Everyday comfort and style


Caring for youand your baby


Support and care for after breast surgery


Maximum support for the active lifestyle


Starting out in style