With 30 years’ experience in designing and making only wirefree bras, we know how to provide the best in comfort and support for all women, whether you’re buying for your teenage daughter, are pregnant or nursing, are looking for larger cup sizes, or if you’ve undergone breast or chest surgery. Wherever you are in life, you’ll find a Royce bra for you.

We exclusively engineer wirefree bras

We’re dedicated to designing, engineering, testing and making wirefree lingerie because we believe wirefree is wonderful. If you think your cup size means an underwire is essential, think again! A perfectly engineered bra can provide all the comfort and support you need, without a wire.

Thanks to our specialist design team, we know the secret to creating fantastically supportive wirefree bras – it all comes down to specialist pattern cutting and grading knowledge. These techniques have been perfected over the last three decades enabling Royce to provide the support, uplift and beautiful shaping that is usually left to the underwire. Our styles are designed with the customer in mind, to be ultra-comfortable, supportive and beautiful to wear.

By women, for women

All of our products start life inside the design room at our headquarters in Banbury, Oxfordshire. Our gifted designers work hard to produce innovative solutions to life’s lingerie challenges. They do this with the use of high-quality fabrics and expert craftsmanship. Every design is rigorously tested by real women providing honest feedback over multiple fit sessions. At the end of this process, we can ensure you receive an excellent product.

Here for you

Our fantastic customer service team is ready and waiting to answer your calls and emails – whatever your query, they’re happy to help. Why not try our expert remote fitting service? If you’re unable to visit a professional fitter in person, the next best thing is a quick chat with our design team who will pinpoint your perfect fit, over the phone. And our customer promise goes all the way through to the warehouse where our team works tirelessly to ensure your lingerie reaches you in perfect condition, both quickly and efficiently.

Our wirefree history

When husband and wife team Bob and Jane Fleming founded Royce Lingerie in 1991, they already had a long history within the lingerie industry. Their initial focus was nursing bras, and their first customer was the National Childbirth Trust.

Right from the start, they relished the technical and creative demands required to ensure that every Royce bra was as comfortable and supportive as possible. As more people began to appreciate the benefits of wearing a wirefree bra, demand increased and Royce responded by expanding its range. Today, Royce offers a huge choice of styles in sizes from AA cup right through to an L cup. The range is available from hundreds of retail stockists in the UK and worldwide, as well as right here online.

While Jane and Bob remain directors of the business, they recently took a step back to enjoy their retirement. Keeping it in the family, they have welcomed their son Richard and daughter Francesca on board, who both bring fresh enthusiasm, ideas and commitment to keep Royce Lingerie thriving into the future.

Bob Fleming

Director

Jane Fleming

Director

Francesca Fleming

Commercial Director

Richard Fleming

Operations Director