Block-bust-er bras! Our top sellers of 2026 so far
Posted by Claire Hewitt, on May 27, 2026.
Estimated reading time: 5 minute(s)
Is your favourite in Royce’s top 10 best-selling bras this year?
Can you believe it, but we’re almost halfway through the year already? One long wet winter, some temperate weather, and a late-spring heatwave and it feels like we’ve run through all four seasons already, and it’s only June!
When the weather shifts, we tend to shop. It’s the moment we realise our current clothes don’t fit the mood, the temperature or us anymore. While we love re-wearing our favourite pieces year after year (not just because we love them, but the planet can do without more waste), some items need replacing now and then: and that includes your bras.
Women who know how good it feels to wear expertly made, wirefree bras come to Royce when it’s time to shop for new underwear, and we’ve compiled a list of our top 10 best-selling wirefree bras of 2026 (so far), plus reveal the must-have colour that’s been flying out of the warehouse.
Our most popular styles are some of the best wirefree bras around, including supportive bras for larger boobs, non-wired bras for after breast surgery (aka post-surgery bras), wirefree bras for teens, comfortable nursing bras, and our top-rated non-wired sports bra for fuller cups. Has your favourite made the list?
10. Aerocool
Journalist and novelist Bryony Gordon praised her Aerocool sports bra when training for the London Marathon, and other fitness fans love it too. It’s the original high-impact wirefree sports bra for G to K cups, and is available in gorgeous emerald green, striking blackberry and classic black.
9. Mia
The ultimate lounge bra Mia has been gaining a growing fan base who recognise it as one of the best sleep bras for fuller cups. Women also love the super soft organic cotton, fastening-free design and crossover style which means it can also be worn as a comfortable, wirefree nursing bra.
8. Blossom Nursing
Speaking of breastfeeding…nursing bra Blossom is still a customer favourite thanks to its innovative two-way design (wear crop top style or with a plunge neckline), and adjustable triple cup sizing (up to JJ) giving you the perfect fit however much your body changes. Our newest colour (black animal herringbone print) is proving popular, alongside leopard print and classic polka dot.
7. Posie
Athleisure-style T-shirt bra Posie is becoming a firm favourite thanks to our recently expanded colour range. You can now buy Posie in six colours including black, ivory, blush and mocha. Designed for smaller frames (A to D cups, and 28 to 36 band size), Posie is also a great wirefree bra for teens and young girls.
6. Maisie
This Royce moulded T-shirt bra also comes in one of our widest range of colours and sizes (A to G cups), offering more versatility when it comes to mixing and matching under your clothes. If you love Maisie it’s hard to stick to one colour (and why should you have to?): go classic with black, white or ivory; or pick stylish navy or gorgeous rouge for a pop of colour.
5. Cara
Entering the top five now with one of our newer launches: the exceptionally comfortable bra for fuller cups, Cara. Since it launched, we’ve been receiving fantastic feedback for Cara from our customers. So much so, that we expanded the colour range so it now comes in classic black alongside white and blush. If you’re a G to L cup, check out Cara’s non-padded, double-layered full cups with supportive side slings, and see for yourself what all the fuss is about.
4. Georgia
T-shirt bras remain in-demand with our customers, and Georgia is one of our originals. This lightly padded non-wired bra features classic lace detailing and, in both beige and black, is a trusted favourite with our long-standing Royce customers.
3. Grace
Into the big three now with another timeless bra that our loyal customers buy again and again. Grace is one of our best high cotton content bras that offers full coverage and keeps you cooler in hot weather. It’s no surprise that customers love this beautiful bra that provides all-day wirefree comfort.
2. Comfi-bra
Comfi by name, comfy by nature: this is not only a great front-fastening bra for all-day support, but thanks to its high cotton content, soft organic cotton lining (with pockets), and is a bra you can take off and put on with ease, this is one of the best bras to wear after breast surgery. It had a recent design refresh making it an even better fit and superbly comfortable.
Can you guess which Royce bra is our number one best-seller? It’s…
1. Charlotte
It may not be brand new, it may not come in our biggest colour range beyond the essentials, but Charlotte takes the top spot as a beautiful wirefree bra that offers fabulous support for larger boobs (DD to L cups). Charlotte may be a Royce classic, but this bra is actually bang on trend for 2026 with its subtle polka dot mesh top cup. If you’re looking for a comfortable bra for fuller cups, try Charlotte in black, white or beige and discover yourself why it’s our number one block-bust-er bra.
And our best-selling colour is…
Blush! Royce customers like to keep it classic and light with this essential colour. Other pale shades, such as white and beige, feature heavily in our best sellers list too, thanks to their versatility.
Blush is so popular we recently launched our Comfort Brief in this hue so they match any of the Royce blush bras. Being VPL-free with smooth seems, bonded edges and a cotton gusset, we know our Comfort Brief will be a future best-seller.
If you’re a regular Royce customer, why not join our Comfort Club and enjoy discounts, exclusive shopping previews and little treats throughout the year. Interested? Find out more about our new rewards programme and sign-up HERE
