Introducing…Comfort Club: how to enjoy exclusive member benefits

Posted by Claire Hewitt, on January 22, 2026.

Estimated reading time: 4 minute(s)

We love every one of our loyal customers, so we’ve created a new rewards scheme to say thank you. Here’s all you need to know about our new Comfort Club, including how to join and all the perks to enjoy.

Whether it’s a hobby club or a gaggle of friends, it feels good to be part of a group of like-minded people. We like to think that all of us at our Banbury HQ, our stockists, collaborators, bra testers and (most importantly) our customers are all members of ‘Team Royce’ – a like-minded collective who love high-quality lingerie, understand the power of comfort, and think the female body is simply brilliant.

If that chimes with you (and you’re also partial to money off non-wired bras, early access to sales and special treats), then sign-up to our new rewards programme – Comfort Club, where comfort meets exclusive perks. Whether you’re a long-time Royce customer or a new convert to wirefree bras, it’s free to join and you’ll enjoy all of this:

  • A 20% discount on your first member order on full-priced Royce bras
  • Early access to seasonal sales throughout the year
  • A special treat just for you on your birthday
  • Exclusive pre-launch chance to buy on all new arrivals
  • Seasonal treats (featuring extra discounts and goodies from us and our favourite collaborators)

Want to be a part of our club?

Sign up here and receive your exclusive discount code today.

What are the benefits of joining Royce’s Comfort Club?

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20% off your first member order

Members benefit from 20% off all full-priced bras in their first order. Had your eye on one of our gorgeous new styles? Join now and start saving straight away.

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Early sales access

We all love a sale, but members may love them even more. As a Comfort Club member, you’ll have early access to all our seasonal sales, allowing you to shop all the best bargains before they’re available to non-members.

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Special birthday treat

Because friends remember birthdays! Share your date of birth when you sign up, and we’ll send you a little something special – just for you.

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Priority access to new arrivals

Never miss out on a launch again. Comfort Club members enjoy an exclusive preview window to shop brand-new products before they go on general sale.

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Rewards and surprises

From extra discounts to treats from our favourite collaborators, Comfort Club members are always in for a delight.

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Members-only style tips & inspiration

Receive exclusive guides, styling advice, and comfort tips from our experts – helping you find the perfect bra for your shape, lifestyle, and favourite outfits.

Join our Comfort Club

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