Introducing…Comfort Club: how to enjoy exclusive member benefits
Posted by Claire Hewitt, on January 22, 2026.
Posted by Claire Hewitt, on January 22, 2026.
We love every one of our loyal customers, so we’ve created a new rewards scheme to say thank you. Here’s all you need to know about our new Comfort Club, including how to join and all the perks to enjoy.
Whether it’s a hobby club or a gaggle of friends, it feels good to be part of a group of like-minded people. We like to think that all of us at our Banbury HQ, our stockists, collaborators, bra testers and (most importantly) our customers are all members of ‘Team Royce’ – a like-minded collective who love high-quality lingerie, understand the power of comfort, and think the female body is simply brilliant.
If that chimes with you (and you’re also partial to money off non-wired bras, early access to sales and special treats), then sign-up to our new rewards programme – Comfort Club, where comfort meets exclusive perks. Whether you’re a long-time Royce customer or a new convert to wirefree bras, it’s free to join and you’ll enjoy all of this:
Want to be a part of our club?
Sign up here and receive your exclusive discount code today.

Members benefit from 20% off all full-priced bras in their first order. Had your eye on one of our gorgeous new styles? Join now and start saving straight away.

We all love a sale, but members may love them even more. As a Comfort Club member, you’ll have early access to all our seasonal sales, allowing you to shop all the best bargains before they’re available to non-members.

Because friends remember birthdays! Share your date of birth when you sign up, and we’ll send you a little something special – just for you.

Never miss out on a launch again. Comfort Club members enjoy an exclusive preview window to shop brand-new products before they go on general sale.

From extra discounts to treats from our favourite collaborators, Comfort Club members are always in for a delight.

Receive exclusive guides, styling advice, and comfort tips from our experts – helping you find the perfect bra for your shape, lifestyle, and favourite outfits.