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The Royce story so far …
Posted by Claire Boote, on September 10, 2019.
Estimated reading time: 1 minute(s)
As the world’s only dedicated wirefree bra specialist, we make wirefree bras for every woman to wear every day.
From teens whose bodies are developing, to women with a larger bust; from women recovering from breast or chest surgery, to women who have undergone a mastectomy; and from pregnant women, to nursing mothers … there’s a bra for everyone at Royce Lingerie.
Wirefree bras are more popular than ever before and our specialism in the wirefree bra arena puts Royce at the forefront of the industry. With 28 years’ experience, five collections – comfort, post-surgery, maternity, teen and sport, and 190 SKUs across them, our technical engineering expertise is second to none. Moulded cups, padded cups, non-padded cups, front-fastening designs … we do it all, and we do it right.
We genuinely believe that once you’ve experienced the sensational comfort, support and natural look of a Royce wirefree bra, you’ll never look back.
Our story began with a nursing bra. Before we knew it, women realised the benefits of going wirefree and demand increased. We’ve been developing our collections ever since, incorporating the changing trends and styles, with a relentless focus on comfort and making women look and feel fabulous.
From the very first moment, the Royce team has been committed to creating perfect patterns, sourcing top-quality fabrics and creating unique designs that make every Royce bra, comfortable, supportive and beautiful. Our technical engineering expertise means that Royce bras provide all the support, uplift and shaping that is usually the job of the underwires. We know exactly what we’re doing, and we care, which is why all our bras are tested on real women.
From an AA cup to an L cup, Royce offers a huge array of colours, prints and fabrics, available from more than 800 stockists or through our website. Here are some of our most popular styles … which one is your perfect match?
Charlotte
This bestseller gives firm support, excellent comfort and a great shape. It has a pretty mesh top cup, and comes with an additional side sling for extra support in cup sizes F to L. Available in three colours and a wide range of sizes there is the option of a comfort or nursing version.
Comfi-Bra
This number one best-seller is a super-soft, front-fastening bra designed to give superb comfort and a great shape. Made from high-quality, breathable Pima cotton, it’s easy to fit, great to wear and comes with pure cotton lining and pockets for after surgery if necessary. Available in white and black.
Blossom
This innovative maternity bra offers clever ruching at the centre, for a customisable fit and look. From a crop top that’s perfect for bed, to a plunge style that’s great under tops, it’s designed to fit and support mothers throughout their pregnancy and breastfeeding journey, with triple-cup sizing to accommodate fluctuating breast size. Available in three colours.
Maisie
Beautifully comfortable and stylish too, Maisie is a great smooth-cup bra in soft fabric with satin cuff detailing and bow. With ultra-comfy smooth cotton lining that can also hold a prosthesis if required. Available in four colours and up to a G cup in Blush and Navy.
Impact Free Adjustable Fit
This sports bra is designed for petite women and teens, and has an adjustable racerback giving excellent comfort and support during exercise. The removable foam pads give a great shape, but can be removed so the pocket can be used for a prosthesis if required.
Grace
The Royce classic Grace bra has supportive three-part cups and is adored by customers for its fabulous fit, all-day comfort and high cotton content. Sizes DD-FF have a split bottom cup to give even more shape and support. Available in three essential colours.
To celebrate the rise of the wirefree bra, we’re asking our customers:
“What Royce bra is your favourite and why?”
Everyone who responds will be entered into a competition to win a Royce bra of their choice, to enter simply so pop on over to our Facebook post and comment!
